Word: names
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Like the tetragrammatic name of God, the moniker Jwoww has encoded in it everything you need to understand the world we live in today. The idea that an unknown 23-year-old from Long Island would come equipped with a tabloid-ready exclamatory nickname, like J. Lo or P. Diddy, might, in a more self-effacing era, have seemed presumptuous. Now it's just commonsense branding. If you might be on a reality show, you may as well have a name that pops and precedes you like a well-positioned set of silicone implants. (Oh, also: you should...
...personality becomes the persona. Every time you sign up for a new social-networking service, you make decisions about, literally, who you want to be. You package yourself - choose an avatar, pick a name, state your status - not unlike a storyteller creating a character or a publicist positioning a client. You can be professional on LinkedIn, flippant on Facebook and epigrammatic on Twitter. What's more, each of these representations can be very different and yet entirely authentic. Like a reality producer in a video bay, you edit yourself to fit the context...
...have a shot. That sometimes being real is better than being polite. That no matter where you started out, you can hit it big, get lucky and reinvent yourself. In her own way, Jwoww is as American a character as the nobody Jay Gatsby heading east and changing his name. (See TIME's 2000 cover about reality...
...more fundamental sense, however, the Fort Hood report, which was released on Jan. 13, is a baffling exercise. Its very name - Protecting the Force: Lessons from Fort Hood - signals its odd premise. Rather than seeking ways to identify and root out potentially homicidal military personnel, the study's aim is, in its own words, to determine "how best to defend against threats posed by external influences operating on members of our military community." That seems, at best, a misplaced priority. One of the people Hasan murdered and several he wounded were not members of the military at all, but civilians...
Though she already had an Olympic silver medal to her name before coming to Harvard, Botterill—nicknamed “Botts” by friends and teammates—was never one to rest on her laurels, and her unrivalled collegiate record is a testament to her drive, according to her coaches...