Word: naming
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Dates: during 1940-1949
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...Question of Sincerity. Lena Tobiansky sent her son to a children's camp, after changing their name to Bentov (son of goodness); but his identity leaked out and the other children called his father a traitor. Lena herself removed the shiny brass nameplate from her apartment door and moved to another part of the city...
Throwing around the name of Nozaka's good friend Mao Tse-tung has been even more effective. With Japan's recovery vitally dependent on China trade, certain businessmen have seen fit to invite Red leaders to Tokyo's swank Industry Club. Osaka manufacturers have formed a Marxist study group and are contributing to party coffers. Out in public, Communist orators shout that China shows Asia's "wave of the future." Party organ Akahata, riding the wave, claims that China trade would gain Japan commercial independence (from the U.S.) and would help overthrow the Yoshida government...
...with a new sponsor, Bristol-Myers (Wed. 9 p.m., E.D.T., NBC). The ingredients were familiar: Morgan burlesquing high-flown documentaries; Morgan being badgered by bustling stooges. Biggest surprise was Morgan's respectful treatment of his sponsor and his super-generous mention (96 times) of the sponsor's name and products. As a reformed bad boy, Morgan is not necessarily funnier than before, but he might last longer...
...dedicate the first building of their new Medical Research Foundation, Oklahomans wanted a big name. They picked Sir Alexander Fleming, discoverer of penicillin, and sat back to wait for an answer to their invitation through diplomatic channels. After ten days, General Manager Hugh Payne got tired of waiting, picked up his telephone and called Fleming in London; it took four minutes (and cost $8) to get Sir Alexander's acceptance...
Before long, Fairchild found that Ward insisted on running the company in fact as well as name. Soon Ward had enough directors to outvote Fairchild. Fairchild-who invented the Fairchild camera used by the U.S. Army for aerial mapping-prided himself on being an idea man. Ward threw most of his ideas in the wastebasket. Three years ago, fed up, Fairchild resigned as chairman...