Word: naming
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...BRAND-NAME BATTLE Grocer's Profits v. New Consumer Foods...
...rise of supermarkets, which now sell 68% of all U.S. groceries, has brought some potent new weapons to an old competitive war: the fight between the national name brands (sold under a corporate trademark) and the private labels (groceries processed for individual stores or chains). In the past three years, the private labels have increased their share of the market for many items-instant coffee from 12% to 31%, frozen vegetables from 38% to 53%, margarine from 58% to 71%, etc. Even such an advocate of national brands as the National Tea Co. (1958 sales: $794 million) is reluctantly turning...
...tough has the competition from private labels become that some national-brand makers turn out both, in the hope of lowering overall production costs and gaining a more favorable reception for the manufacturer's name-brand products. In many cases the quality is exactly the same, but the price is lower. B. T. Babbitt, cleaning-products maker, markets its Glim liquid detergent to some distributors to retail for 69? per 22-oz. bottle. It also supplies them with the identical product under the Sparkle label to retail for 49?. But in many a private brand, the lower price reflects...
...label for his product for them at a lower price, or they will not buy from him at all. The real fear is that the supermarkets, in their increasing competition with each other, will put such a premium on profit margins that they will squeeze out more and more name brands to the ultimate harm of the consumer, who has benefited most from the new products that have been developed...
...dogging all the old folk - a dotty lady novelist, a rich London brewer, a withered poet and a wardful of grannies in a charity hospital-is the intimate awareness of death. A name slips from an aging memory; an obituary read with morning toast turns out to be that of a friend with whom one was to have had tea. To make things worse, a plague of mysterious telephone calls begins. A man's voice delivers a chilling message: "Remember you must die." Police investigate but uncover nothing; suggestions are made of mass hysteria. The plague spreads; old scoffers...