Word: naming
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Dates: during 1950-1959
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Athina ("Tina") Onassis, 29, sued Shipper-Dealer Aristotle Socrates Onassis, 53, for divorce in Manhattan. She availed herself of New York's restrictive laws on divorce grounds to invoke the untidy one of adultery, named one "Mrs. J.R." as corespondent. To Tycoon Onassis, Tina's legal blockbuster came as a "surprise." For Soprano Maria Callas, 36,, for weeks in print as a friend of Onassis, and separated from Italian Industrialist Giovanni Battista Meneghini, the suit triggered a quick conference with Onassis in Monte Carlo. Then Maria flew back to her villa in Milan, pleading innocence...
...more often in the press than any other foreign publication. It is considered required reading on Wall Street and Capitol Hill; the Central Intelligence Agency alone gets 200 air-expressed copies weekly. Few statesmen pass up Economist invitations to lunch in the Honky-Tonk, the staff's irreverent name for the restaurant in the basement of the Economist's London headquarters on Ryder Street...
...dynamic, coffee-skinned Indian from Bombay. The Honorable Baruch Bension Benjamin first came to the U.S. last month for the launching of Conservative Judaism's new World Council of Synagogues, at which he represented one of the oldest and oddest Jewish communities in the world. Its name: Bene Israel (Sons of Israel...
...industry for years without making a penny of profit, but World War II shot the industry's business up to 1 billion Ibs. in 1945. Suddenly the get-rich attractions were so strong that fly-by-night outfits rushed out poor-quality products, gave frozen foods a bad name with the public. Result: the "Great Blood Bath," in which dozens of companies folded. General Foods confidently rode out the storm, turned the profit corner for good as the public regained confidence in the industry...
Unlike Campbell, General Foods has never had any strong consumer identification as a company, keeps its name in small print on packages. "We felt too much close association would be bad," says Mortimer. "A woman may use Swans Down cake mix but think Calumet baking powder is for the birds." On the other hand, the company yearns for the sort of public image built up by competitor General Mills, is now trying to create that image by publicizing the General Foods Kitchens...