Word: naming
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Dates: during 1960-1969
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Half of the 2,000,000 Mexicans in Southern California no longer call themselves Mexican Americans. They use the tougher name Chicanos, and they are renaming their political organization, United Mexican-American Students, MECHA?which means fuse. They are getting...
...dozen people?housewives, girls, young men?are sitting in a circle on the floor. Lying in the middle is a blonde, Leslie, around 20. Dennis joins the circle, all 13 witches join hands, and Dennis chants, "Spring equinox, golden son of the mountains, illumine the land!" The blonde, whose name is Leslie, says, "Little things are going wrong, and I know it can't be just bad luck." "Leslie's karma has been messed up," Dennis explains. "We have to locate the spirit." The whole group slides closer to Leslie, and all place hands on her body. "Where...
...California, is the search for a better life carried on by 20 million individuals, a tenth of the U.S. population. The will-o'-the-wisp?Californism?propels the matron to the massage parlor, impels the petitioner or protester to demonstrate against smog or close a campus in the name of students' rights. It fuels the rage of the blacks and the Chicanos and the newly militant Chinese, who are all more conscious than minorities anywhere else of deprivation in the midst of fantastic plenty. It is the fear of losing their place in the sun that leads middle-class Californians...
...Cubist-patterned rugs and lacquered sideboards mother threw out daughter eagerly buys in thrift shops. The tubular lamps and muscular lobby murals that embarrassed board chairmen ten years ago are now sought by youthful cultists and even a few museums. Somewhere along the way, the style acquired a name: Art Deco...
...cashed. Clark saw that the traveler's-check business, in effect, was a license to print money. Investing the float, which now bulges to $750 million, gave Amexco experience that would be useful in running other financial services. Clark also saw that the immediate recognition Amexco's name had won from tourists would help sell many more services to them. By last year, his diversification had given Amexco so many sources of income that its revenues soared to more than $1 billion and its profits to $64 million...