Word: naming
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Dates: during 1960-1969
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...States in disgust, he never spoke of his birthplace without a warm vibrancy in his voice and a soft look in his eyes. Last Saturday William Edward Barghardt DuBois, scholar, sociologist, historian, editor, publisher, and racial activist in a sense returned to Great Barrington. A memorial park in his name was dedicated on the site of the Black Burghardts...
Frank D. Drake, associate director of the Center for Radiophysics and Space Research at Cornell, present at Harvard yesterday new information on pulsars-unusual stars which derive their name from their peculiar redid pulsating...
...Pont, finding one name can tie up the talents of a team of marketers, lawyers, advertising men and psychologists. They comb the computer lists, eliminating those words that are difficult to pronounce, look bad in print or are too similar to existing trademarks. The leftovers are tested for general appeal and memorability. With so many names floating about, no marketing man can be sure of avoiding a conflict. General Foods recently started test-marketing a snack product called Pringle's Pop Chips only to discover that Procter & Gamble was simultaneously testing Pringle's Newfangled Potato Chips. Even greater...
...stock swap, sparked an inquiry by Brooklyn Democratic Congressman Emanuel Celler, who has serious doubts about conglomerates' taking over insurance companies and using their funds for expansion. Among the details turned up in hearings last week was that, in preparing the bid, Leasco executives used the code name "Raquel" for Reliance to conceal the identity of the target from even Leasco's own employees...
...settlement called No Name City sprouts at the peak of the Gold Rush. Population: male. In No Name dwell a miner, forty-niner (Lee Marvin), and his partner (Clint Eastwood). In time -great gaping wastes of it-along comes a blonde named Elizabeth (Jean Seberg). There isn't enough of Elizabeth to go around, so she shacks up with both partners. They make a beautiful triple until No Name is visited by some outsiders carrying a plague of respectability. Elizabeth succumbs, and only an hour and a half after the audience anticipates it, she settles down with...