Word: naming
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Dates: during 1990-1999
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Unlike Yale, which began charging a fee in 1998 for use of their logo in commercial films, Harvard doesn't charge studios for the use of its name...
Instead, the News Office works against those that they feel deride the University unfairly. Green mentions a request she received from the team that produces the TV sitcom, "Sabrina the Teenage Witch" to use the Harvard name in a college recruiting scene they planned...
...That's not the way it works. They were using the name in a completely inaccurate way, so we told them they couldn...
Most of the time, if studios go ahead with their use of the Harvard name--despite the University's rejection of their request--Harvard does little. The only measure available is a lawsuit, which often creates a bigger hassle for the University and useful publicity for their antagonists...
...generally go after people for just using the Harvard name," Green says...