Word: naming
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Dates: during 1990-1999
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...incredibly risky. How elastic is the Amazon brand name? How much can you stretch it until it simply explodes and becomes meaningless to consumers? And how long can the money hold out? Bezos has already burned through a bank's worth of cash with no sign of slowing down. If anything, he's upping the ante--according to estimates, the company's net loss could be $350 million this year alone...
...years, lived in a 900-sq.-ft. apartment.) Just how many items do we sell? (Eighteen million, so far.) He answers them all, patiently and directly, without a trace of defensiveness, punctuated by the laugh. Finally, a woman in the front says, "I have two questions... One, why the name Amazon? And two...can I have your autograph...
...Wall Streeters were afraid of the threat posed by the giant Barnes & Noble, whose national network of bookstores looked unbeatable, prompting George Colony, president of Forrester Research, a prominent technology-analysis firm, to pronounce the company "Amazon.toast." Other naysayers referred to it as Amazon.org"--".org being a domain name reserved for nonprofit companies. But Barnesandnoble.com did nothing to stall Amazon's amazing sales...
...called a lawyer who specialized in start-ups. What do you plan to call your company, the lawyer asked. Bezos liked the sound of Abracadabra, but the word was a little long. "So I said, 'Cadabra,'" he recalls. "Cadaver?" repeated the lawyer. A few weeks later, Bezos changed the name to Amazon Inc., after the seemingly endless South American river...
...eBay revolution. Auction sites are one of the hottest corners of cyberspace right now. Online bidders are eagerly competing for new ovens ubid.com and used microscopes going-going-sold.com) There are service auctions, where lawyers can underbid one another for assignments to register patents elance.com) and reverse auctions, where buyers name their own price for a ticket to Hawaii and airlines decide if they will go that low priceline.com) There are niche auctions for vintage surfboards webworldinc.com/vintage and movie memorabilia auction.newline.com) express auctions that wrap up in an hour onsale.com and auction sites where the proceeds go to charity webcharity.com...