Word: naming
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Dates: during 1990-1999
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...campaign of Governor George W. Bush afraid that Steve Forbes will launch a round of attack ads like those that so damaged Bob Dole four years ago? Listen to Bush talk about why we're so cynical about politics. "I believe oftentimes campaigns resort to mud throwing and name calling, and Americans are sick of that kind of campaigning," he says, chatting with an unseen listener. "I'd like to run a campaign that is hopeful and optimistic and very positive." It's a textbook effort at inoculation. If you hear anything bad about me, the ad's subtext says...
...NAME: Kevin ("Silent Bob") Smith OCCUPATION: Sanctimonious director BEST PUNCH: To promote Dogma, Smith's new film, which some Catholics have alleged satirizes religion, the movie's distributor ran ads with the slogan "Get Touched by an Angel...
...NAME: Touched by an Angel OCCUPATION: Sanctimonious TV series BEST PUNCH: Angel network CBS complained the ads suggested a link between the series and the "irreverent movie that apparently belittles every religious tenet embraced by our show...
...imagery and street jokiness. Beck isn't afraid to fail, and he sometimes does. But while other rock-hoppers adhere to a "keep it real" doctrine, Beck feels free to invent his own playful lyrical reality: "I wanna get with you/ Only you/ And your sister/ I think her name's Debra," he sings in the soul-ballad Debra. This is smart music with a smile...
EGYPTAIR No matter what went down, you've got a problem. Name change worked for ValuJet...