Word: nanos
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Dates: during 2000-2009
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...month. (For comparison's sake, in the early 1970s, Honda introduced affordable, good quality Civics at about $2,200, which adjusted for inflation would now be nearly $10,500.) It could well be one of the most important cars ever designed. (See 10 things you should know about the Nano...
Perhaps the most whimsical performance of the evening came from Blumenthal, considered a pioneer of so-called molecular gastronomy. First came the conch shells, which servers placed on the table in front of each guest. Inside was an iPod Nano. Then came Blumenthal himself: tall, beefy, with a buzz-cut. "The idea is," he told the assembled foodies, "if you bite into something, and you put on music, the crispiness is accentuated." OK. So the diners - retirees, corporate execs, lawyers and thin blondes in five-inch stilettos - went along for the ride and slipped on the headphones. Next came...
...stop with running shoes? In early October the company will release the Nike Amp Plus, a wristband that serves as a remote control for your nano. And Nike may expand the Plus concepts--measuring performance and building interactive websites around the data--to other sports. So the Nike Plus team might have many laps to go. But it's surely sprinted out of the blocks...
...goal: a 10-min. mile (fear not, olympians). Wearing a pair of Nike Plus running shoes, I wind along a tree-covered Oregon trail, glancing at my iPod nano every few strides. I wish that little chip in my Nikes would malfunction. It's telling the nano my pace, and the nano in turn is taunting me: a 10-min. 30-sec. clip, with about another half a mile to go. I sprint--and almost die--near the finish. One mile completed, the nano screen reads. My time: 9 min. 42 sec. Yes! Cue the Chariots of Fire music...
...Nike Plus iPod kit, which was launched in mid-2006, allows runners to put a tiny sensor at the bottom of a $100 Nike Plus running shoe. The kit also includes a small receiver that attaches to an iPod nano and measures the runner's speed, distance and calories burned. The data pop up on the nano's screen while it plays. (Or push a button, and a voice will tell you how you're doing.) There's an aftermarket for all that info at nikeplus.com where runners can upload their data, compare speeds and even challenge a worldwide community...