Word: nanos
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Dates: during 2000-2009
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India's giant Tata conglomerate, whose subsidiary Tata Motors just successfully launched the $2,000 Nano, the world's cheapest car, is ready for an encore: ultra-cheap homes. (Read "The World's Cheapest Car Debuts in India...
...things you should know about the Nano...
...They could be waiting a long time. Initial Nano production is taking place at a retooled truck plant in Pantnagar in northern India. Tata does not expect to open its dedicated Nano factor - a facility that will be able to churn out 250,000 cars a year that is now under construction in Gujarat on India's west coast - until next year. "Tata Motors will take at least two to three years to get to full capacity," says Darius Lam, associate editor for AutoCar Professional. "Ramping up is a slow process...
...Nano shortage notwithstanding, Tata Motors has demonstrated there is a market for the low-priced car, which has four doors and a 33-horsepower, 634cc engine located in the rear, Volkswagen Beetle style. "The Nano has shown how a new product at the right price can change the rules of the game," says SIAM's Chenoy...
...Other automakers are reacting. Suzuki India this week announced plans to launch a 660cc car for the domestic market but did not divulge the car's price. Renault, Toyota and Hyundai are also developing small cars for the low end of the Indian market, now defined by the Nano. Volkswagen is believed to have plans for a two-door, rear-engine car. "The Nano has opened a big market segment, and all the players will certainly push up their launches to attract those buyers fast," says...