Word: nanosized
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Tata Motors' unusual sales scheme for the Nano could ease some of its financial pressures related to $3 billion in short-term debt taken on by the company to acquire Jaguar and Land Rover from Ford in March 2008. Because buyers placing orders for Nanos were required to pay for...
Delivery of Nanos will begin in July, but because of manufacturing constraints, tens of thousands of buyers could have to wait more than a year before their cars are built. The company has committed to producing cars for the first 100,000 owners, who will be selected through a lottery...
7 | India THE PEOPLE'S CAR Tata Motors, India's largest automaker, unveiled the $2,000 Nano, the world's cheapest car, on March 23. The 33-h.p. (25 kw) Nano aims to make automotive transportation affordable in a country where a car is beyond most people's budgets. While...
This bold idea may take years to realize, but the Nano is a first step. Tata hopes the car's launch will encourage similar innovations throughout the Tata Group. Others envision the Nano as something even more: a way to connect and mobilize India's declining rural economy, creating new...
In an unhappier scenario, the Nano ends up not as a tool to empower the rural poor but as another urban burden. If middle-class mobility comes to millions of people in the developing world, their shiny new Nanos could greatly add to traffic congestion and air pollution in major...