Word: naptha
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...Hobby Lobby is an NBC Wednesday nighter that now sells Fels-Naptha soap chips by rounding up collector's items in hobbyists. In its time, it has cluttered NBC's elegant Radio City studios with all sorts of oddities ranging from a man whose hobby was training parrots not to talk to one whose idea of diversion was letting people break paving stones on his head. There have been casualties of sorts. The paving stone idea, for example, looked a little risky to NBC. Chips from the granite, flying out from under the sledge hammer, might have...
...Britain's famed high-wages-&-short-hours Prophet. Procter & Gamble (Ivory) was an early experimenter with the guaranteed work year and employe representation on the board of directors. Last week two other household soap names made social news. One was Samuel Simeon Fels, scholarly septuagenarian maker of Fels Naptha. The other was J. (for James) Crate Larkin, vice president of Buffalo's Larkin Co., Inc., makers of the soap U. S. children sell their parents' friends for the sake of Larkin premiums...
...Fels's corporate reticence is largely modesty. Born in Yanceyville, N. C. 76 years ago, he got into soap when the soap works was next to the local slaughterhouse. Fels introduced naptha into the soapmaker's art in the 1890's, still has a virtual monopoly on naptha soap...
Chicago's Planetarium bears the name of Merchant Max Adler (Sears, Roebuck), Philadelphia's that of Soapmaker Samuel S. Fels (Fels-Naptha), Los Angeles' that of the late Griffith Jennings Griffith, rich pioneer settler. The planetarium opened with suitable pomp in Manhattan last week is named for clapper Bachelor-Banker Charles Hayden, 65, director of some 70 corporations...
Other agencies which laid out more than $1,000,000 were Young & Rubicam (Castoria, Fels Naptha, Grape-Nuts, Packard); Benton & Bowles (Best Foods, Colgate-Palmolive-Peet); Erwin Wasey (Real Silk Hosiery, Musterole, Zemo, Bost Toothpaste); N. W. Ayer (Deerfoot Sausage, Eno's Salts, Henry Ford) ; Batten, Barton, Durstine & Osborn (Atwater Kent, Armstrong Cork, Gold Dust, General Electric); Ruthrauff & Ryan (Campbell Soup, Cocomalt, Gillette, Rinso); Stack-Goble (Swift, Freeman Shoes, Bromo-Quinine) ; Newell-Emmett (Sunshine Biscuits, Chesterfields) ; McCann-Erickson (BeechNut Packing, National Biscuit, Vaseline...