Word: narrowcast
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...Republican race in late October, Huckabee immediately seized the opening at the Values Voters Summit organized by the Family Research Council. Unlike the 1992 G.O.P. convention, when Bush and Buchanan were speaking to a national television audience, this gathering offered Huckabee a chance to deliver a narrowcast message. Such targeted contexts allow candidates to be more zealous in their religious politics than when speaking to the general public. But it only works when the national media aren't paying much attention...
...Huckabee boom to have staying power, he has to realize that his campaign's narrowcast has become a broadcast. Among a now-vigilant national news media, Huckabee's every word, every reference, every campaign stop is going to be scrutinized for its religiosity. Any overstep will be trumpeted. Indeed, prominent conservatives Peggy Noonan and Charles Krauthammer - perhaps reprising the role that George Will played in 1992 - each wrote opinion pieces in recent weeks decrying Huckabee's campaign as overly strident in its religiosity. For Huckabee, the test has become whether he can follow a political, instead of a religious, golden...
...medications available for troubled kids, from the comparatively familiar Ritalin (for ADHD) to Zoloft and Celexa (for depression) to less familiar ones like Seroquel, Tegretol, Depakote (for bipolar disorder), and more are coming along all the time. There are stimulants, mood stabilizers, sleep medications, antidepressants, anticonvulsants, antipsychotics, antianxieties and narrowcast drugs to deal with impulsiveness and post-traumatic flashbacks. A few of the newest meds were developed or approved specifically for kids. The majority have been okayed for adults only, but are being used "off label" for younger and younger patients at children's menu doses. The practice is common...
...Gore strategist. At the Bush camp, ever more confident and ever more disdainful of all things Gore, no one is intimidated by the prospect of what one Bush adviser calls "a campaign of Zip codes." Aides say it can't work, arguing that there's no way to narrowcast a message in a national campaign. "If he runs on gun control in New Jersey," says Bush spokesman Ari Fleischer, "you can be sure the press will make an issue out of it in Georgia, North Carolina, Kentucky and Missouri...
...Bush's words went further to the right as he narrowcast them, consider the way he worked the issue of gay rights. In the debate last Tuesday, Bush said he had refused to meet with the Log Cabin Republicans, the G.O.P's largest gay organization, because "they had made a commitment to John McCain." When McCain said the group had not endorsed him, Bush replied, "It doesn't matter." To conservatives, though, it mattered a great deal. A few days later, a Baptist church in Kentucky began faxing a flyer to South Carolina radio stations, railing against "John McCain...