Word: narrowcast
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Dates: during 1993-1993
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...prospect of multiplying today's TV listings has launched a furious debate over what a fragmented and TV-anesthetized society will do with 100 - or 500 - offerings. Will scores of narrowcast channels devoted to arcana like needlepointing or fly fishing fracture whatever remains of a mass $ culture, leaving Americans with little common ground for discourse? Or will the slots be given over to endless rebroadcasts of a handful of hit movies and TV shows - raising the nightmarish specter of the Terminator saying "I'll be back" every few minutes...