Word: narrowcasters
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...programming mixtures reach us through a variety of pipelines all owned by one of four Great Big Media Companies. These are all exactly alike in their collection of assets, each of them owning broadcast, narrowcast, die-cast, retrocast and cybercast, broadband, narrowband, audio, video, satellite and an upload-and-download phalanx of option-driven interfaces. Each of our Great Big Media Companies has thousands of brands that make us feel all warm and toasty and provide an emotional connection to a past that nobody can actually remember. We love our GBMCs and buy their stocks all the time...
...amount of money most candidates can raise from any single donor. While typical wannabes might go to five donors to raise $10,000, a rich counterpart can just write a check and devote time normally spent at fund raisers to winning votes instead. That explains why the parties narrowcast for fat-walleted candidates who can shoulder the burden themselves. It also explains why elders of both parties quietly persuaded the authors of the McCain-Feingold campaign-finance reform bill to remove new limits on the amount wealthy candidates can contribute to their own campaigns. Grumbles law professor Jamin Raskin: "Working...
...result is a proliferation of narrowcast and personalized news sources and a decline in traditional broadcast and mass-market outlets. People have an easier time getting the information that interests them personally, but it comes at the expense of community: they are less likely to share a common pool of information, or the same idea of which events and trends are important, than they were when nearly everyone in town read the same paper and watched the same newscasts. "The biggest single change in the last decade," says Washington Post media critic Howard Kurtz, "is that all sorts of upstarts...
...prospect of multiplying today's TV listings has launched a furious debate over what a fragmented and TV-anesthetized society will do with 100 - or 500 - offerings. Will scores of narrowcast channels devoted to arcana like needlepointing or fly fishing fracture whatever remains of a mass $ culture, leaving Americans with little common ground for discourse? Or will the slots be given over to endless rebroadcasts of a handful of hit movies and TV shows - raising the nightmarish specter of the Terminator saying "I'll be back" every few minutes...