Word: nascar
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...flame-spuming update of the alien from E.T. - and tries to hide him from adults. It's a foolproof scheme for picture making: take the plot elements of favorite movies, paint the concoction with bright colors so it looks like the zazziest customized car, set it running at NASCAR speed - then add 3-D - and you have How to Train Your Dragon, the new feature from DreamWorks animation. (See the top 10 movie performances...
...course, there would be more money to spread around if it didn't cost so much to count us in the first place: about $15 billion, according to some estimates. That includes $338 million for ads in 28 languages, a Census-sponsored NASCAR entry, hiring Marie Osmond to do outreach on QVC, $2.5 million for a Super Bowl ad and spots on Spanish radio and soap operas and Dora the Explorer. The ads are meant to boost the response rate, since any household that doesn't mail back its form gets visited by a Census worker, another pricey line item...
...risk is that the soft penalty for Edwards sets the stage for a demolition derby on Sunday - a potentially lethal one. NASCAR is seeking a middle ground between safety and entertainment. "What Carl Edwards did was unacceptable," says Ramsey Poston, NASCAR's communication chief. "So what I don't want out there is the suggestion that because there wasn't a fine or a suspension, we are saying, 'This is O.K.' This is clearly not the case. Carl Edwards clearly understands where we are. And he understands what this means...
...compromise possible in auto racing? When high-speed machines are having at it, can you ever eliminate the risk of tragedy? That may be what it takes for NASCAR to drive out of its ratings...
...Read how NASCAR is trying to outrun the recession...