Word: nascar
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ROBIN HAYES, North Carolina Republican Representative, after learning that House Homeland Security Committee staffers were required to be immunized against hepatitis A and B, diphtheria and influenza before attending a NASCAR race...
...tough because they lack the steel that only comes with experience. They will not be the ones who will bring the Democrats full circle to the days of Truman and Kennedy. And Hillary will do so as a woman, as the supposed nightmare of every gun-toting, white, male NASCAR fan. She isn’t the be-all, end-all, but her presidency will be transformative, not only for the Democratic Party, but for the sexual and regional divides that have so characterized our recent political life...
Enter the world of marketing. The power of name recognition helps explain the multibillion-dollar business of plastering brand names on everything from ballpoint pens to NASCAR racers as well as the thriving cottage industry of reviving brands that have fallen out of mainstream use, like Ovaltine chocolate malt and Westinghouse televisions. "We tend to believe, If I've heard of [a product] before, it's probably because it's popular, and popular things are good," says Dan Goldstein, an assistant professor of marketing at London Business School...
...Eluding or dispatching bad guys, fighting off six at a time in a stairwell, wrecking more autos than in a NASCAR blooper reel, Bourne speeds from London to Berlin to Tangier to New York City. Meanwhile his itinerary is monitored by CIA types - the pompous, desperate, George Tenet-y David Strathairn, and the more sympathetic, Hillaryesque Joan Allen - on world-scanning computer screens. They might be watching a video game. Certainly they're trying to play Bourne like one: Grand Theft Ego. He's a weapon they created, but to their chagrin he's in control of the trigger...
...NASCAR, by contrast, seems, despite all the grease, clean. Wholesome. As it roars round the track, it climbs ever higher in the public's affection and esteem. It celebrates things about the American character--power, speed, courage, risk taking, fun--that we are reluctant to surrender, at least psychically. And thanks to Bill France Jr., it celebrates national inclusiveness...