Word: nascar
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...prepared to shoulder a big chunk of the $200 million tab to build a spaceport because it will bring in an estimated $500 million in annual revenues. In addition to Virgin Galactic, the site will host X Prize founder Peter Diamandis' annual cup and his Rocket Racing League (think NASCAR at 5,000 ft. up). Even NASA may send some business out West. The agency last week completed a study on creating incentives for private industry to develop a way to ferry people and goods to the international space station so NASA can focus on getting to Mars...
...YORK CITY Ad campaigns featuring NASCAR's Jeff Gordon have increased sales of TAG Heuer's Carrera Automatic Chronograph ($2,295); it's been on back order for months...
...morning after the election that what carried Lieutenant Governor Tim Kaine to victory--in a state that hasn't voted for a Democrat for President since L.B.J.--was Warner's popularity. Part of it is style: Warner won narrowly in 2001 by courting gun owners and working the NASCAR circuit, even though he grew up in the New England state of Connecticut and is worth some $200 million. But the real political miracle is the fact that Virginians have only grown to love him more as he has slashed popular programs and raised taxes...
While Danica Patrick's performance at the Indianapolis 500 reinvigorated fan interest in open-wheel racing, NASCAR, the more popular circuit, is grooming a female phenom of its own. Erin Crocker, 24, started racing when she was 7 and last year became the first woman to win a grueling World of Outlaws sprint-car race. She then signed with legendary NASCAR crew chief Ray Evernham, who guided Jeff Gordon to three Winston Cup titles. Though Crocker has risen quickly through the stock-car ranks, Evernham won't rush his prized talent. He had scheduled Crocker to drive full time...
Stewart became a star by winning the more glamorous Indy Racing League title in 1997. But he switched to NASCAR in part because there are more races. And more challenging races. If you're driving an Indy car at 220 m.p.h., he says, the aerodynamics are so good, you can pretty much floor it all the time. "You're thinking about what you're going to have for dinner while you're sitting there," he says. Stock cars are heavier, 700-h.p. Neanderthals, custom-built throwback machines. "At the end of a straightaway, you've got to use the brakes...