Word: nascar
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...Stewart to even the scales with women. Sirius appeals to guys because men tend to be early technology adopters and because Sirius has bulked up on pro sports, offering channels for NBA, NFL and NHL games (assuming that hockey returns), and starting in 2007, stock-car racing via NASCAR, which Karmazin lured from XM. Sirius signed Stewart for a bargain $30 million over four years, plus a share of ad sales. It's paid to her company, Martha Stewart Living OmniMedia, in return for a 24-hour women's lifestyle channel, featuring advice to the "homemakers of America...
YOUR BOOM BOOM HUCKJAM ARENA TOUR STARTS IN JUNE. IS IT NASCAR FOR TWEENS? I'd liken it less to NASCAR or a Monster Truck show and more to Cirque du Soleil. It has a lot of choreography, and it's visually exciting--it's showcasing our sport as entertainment, not competition. And it's not just for the younger generation--it's one of the few events that dads and sons can equally enjoy...
...working on our annual telecom bills," he adds, "we can save [another] seven figures." Small change, you say? Perhaps. But in Office Depot's battle with rival office-supply giant Staples, he needs all the help he can get. For growth, Odland is backing a marketing initiative with Nascar and a pilot program that puts Office Depot--brand products in Albertsons supermarkets. The company is also planning to launch 100 new stores this year and another 100 in 2006, boosting its U.S. total to nearly 1,200. Overseas, where Office Depot already operates in 21 countries, Odland is scouting anew...
Patricia, 48, had always longed for a large house and an expansive plot of land, and Kim was a NASCAR driver and race-car builder who needed an oversize garage for his projects. So when they reaped a windfall after selling their home in 2004, they decided to build their ideal home. The new residence is home to Patricia's p.r. agency and Kim's race-car-building business. It's also a place where family and friends can visit and take a gander at the extensive trove of antiques and collectibles the couple have acquired over the years. They...
...more reason Toyota is promoting itself as an all-American brand. The last thing Toyota needs is a revival of protectionist consumer sentiment. Recent ads tout the number of U.S. jobs Toyota has created. The company also became the first foreign automaker to crack NASCAR, entering the Tundra last year in the Craftsman Truck Series, and as a NASCAR sponsor Toyota is beginning to get notice from fans. "Being a Chevy man all my life, I'm starting to look at the Toyotas coming out," said Jared Branan, 24, of Kissimmee, Fla., attending a race in Daytona Beach last January...