Word: nascar
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TIME: The big push toward co-branded cards, like the NASCAR card or the Starbucks card--is that a sign that old-fashioned customer loyalty is crucial to your business...
...response to the Axe onslaught, Old Spice created Red Zone Body Spray in 2004, marketing its purported lasting scent. "Old Spice represents honesty, and we do that with straightforward ads," says Carl Stealey, P&G's brand manager. The company also signed up NASCAR driver Tony Stewart and Chicago Bears linebacker Brian Urlacher as spokesmen. Gillette, meanwhile, is introducing its new body spray, Tag, this month with a suggested retail price slightly higher than...
...years ago, a trendy, fragrant hair-care line and a gritty, testosterone-infused sport like NASCAR would have mixed as well as water and motor oil. But last week Garnier Fructis signed on to sponsor hot young driver Brian Vickers, following deals inked last fall that paired Elizabeth Arden scent Halston Z-14 with icon Jeff Gordon and Avon with phenom Kasey Kahne. Women make up 40% of NASCAR's 75 million viewers, but they aren't the prime target. The new marketers are going after the increasing number of urban and urbane male fans who gel and spritz...
...more narcissistic "An Army of One" motto it embraced eight months before 9/11, which played off the individuality and independence of today's young men and women and tried to convince them that soldiers are more than mere cogs in a dehumanizing military machine. Today the Army sponsors NASCAR racing cars, football games, rodeo riders and a popular Internet video game called America's Army. But just how much those teenage touchstones do for military recruiting is an open question. A federal study found that although the military doubled its spending on advertising--from $299 million...
...coastal America know surprisingly little about what life is like for those in living in Kansas and Mississippi. NASCAR may be the biggest spectator sport in the country but most of us here at Harvard—the intellectual center of Blue America—probably couldn’t name a single driver. Tim LaHaye and Jerry Jenkins have sold over 40 million novels on the Apocalypse, but if these two guys walked into the Coop, they’d walk in entirely unnoticed. Country albums might sell the most records every year, but if their life depended...