Word: nascar
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...high production costs, not Warren Sapp. "There's poetic license taken," Shapiro notes. "To personalize it and claim we are aiming at you is absurd." Now he's taking the NBA to the hoop: ESPN will air an Osbournes-like look at Dennis Rodman's NBA comeback attempt. NASCAR could be next. Shapiro has slated a Dale Earnhardt biopic for the spring. "Name me a great company that doesn't take some risks," Shapiro says. And name a great programmer who has not been fired at least once...
...It’s kind of like NASCAR,” he said. “Everyone watches for boats running into bridges...
...combined impact of a new product, a hot celebrity endorsement and airtime on the highest rated cable television program has already had an effect on Hall’s ever-growing career. In addition to more commercials for Juice—the next involves NASCAR racing—Hall will soon also be producing spots for big brands such as Mentos candies and Chili’s restaurants...
Highways, suburbs, the minimum wage, U.S. economic might, NASCAR, assembly-line robots, the global economy...
...most part, the nine, many of whom have known one another from childhood, have maintained that unity. Confronted with the craziness, boosterism and venality that attend every American miracle, they found strength in group identity. They greeted George W. Bush together, attended NASCAR races and Pittsburgh Steelers training camp in large subunits, and still hunt and fish together. Early on, when scores of reporters and producers a day called, jockeying for the story, the nine agreed to sell their rights to Disney and split the money evenly, at $150,000 apiece. With their anniversary looming, five of them gathered...