Word: nascar
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...there is a kind of advertising peculiar to the NASCAR circuit. If you look carefully enough, you will see some 40 four-by-six-inch ads for oil, gas, rubber, and equipment crammed onto the front fenders of these racing machines. The stickers are the same on almost every other car, which may mean that these products are the "official" products of NASCAR...
...last blank car to win a NASCAR race was when Greg Sacks drove an all-white TRW research-and-development car to an upset victory in the Firecracker 400 on national television. Next week, of course, the TRW car was sporting corporate logos on its body...
This is the latest model of what might be termed the Burt Reynolds Formula One Vehicle. The sometime bandit is a respectable NASCAR driver in Stroker Ace. That means that the skids and scrapes in which he defies death without losing his good-ole-boy aplomb take place on such premises as the Daytona 500 race track. He is also amiably mystified to find himself drawn to a woman (Loni Anderson) who is as tenacious in defense of her virginity as he is in pursuit of a championship. That, however, completes the list of the film's novelties...
...work, Waltrip won $23,400. In 1968 the crowd at Darlington numbered some 22,000; this year nearly 68,000 (up 33% from 1978) paid between $10 and $30 a ticket to watch the jousting. Although the sport was born in the South and is still centered there, NASCAR's Grand National circuit, which uses only late-model sedans, visits Brooklyn, Mich., Dover, Del., and Ontario, Calif. Last year more than 1.5 million fans watched the races, and purses rose to $4.8 million, a 50% increase in five years. This season the money will climb to over $5 million...
North Carolina's addiction to dirt tracks is spreading. To avoid bankruptcy, the Myrtle Beach, S.C., raceway recently tore up its asphalt and went back to dirt; promoters up in Columbia are debating a similar move. After cutting the number of dirt tracks on its circuit to six, NASCAR now wants to add new ones...