Word: nascars
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Dates: during 2000-2009
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...formed their own tour (rodeo also includes events like steer wrestling). Today it's a $46 million business, and revenue has grown 150% over the past five years. From 2003 to '05, the tour's adult fan base soared 48%, to 18 million, far outpacing the growth of nascar or any other major sport, according to Scarborough Research. Sponsorship revenue has nearly tripled since 2000, to $22.5 million. Advertisers like Yamaha seem to be betting that bull riding will hit the big time. They like the demographics of the fans: the average household income is a healthy...
Other polls have shown Bush losing security moms, NASCAR dads and plain ole Southern women--all groups that were tent poles in the coalition that re-elected the President. Voters cite a large stew of concerns, including gas prices and immigration. But political consultants say they find the sourness grounded in the war. "It's the only issue that matters," says a strategist working closely with the White House...
...forget them for a couple of hours in a place where they're safe from all offense except a plethora of bathroom jokes. But this year even the comedies scored low on the raunchometer. I yield to no one in my admiration for Talladega Nights (how many movies about NASCAR doofuses contain an Albert Camus joke?), but face it, folks, it was no Forty Year Old Virgin. It wasn't even Wedding Crashers. That is to say, it was genial, goofy, a little too relaxed and, when it came to the whole man-woman thing, pretty much stuck...
...latest, Twelve Sharp, is no exception - it has spent much of the summer atop the New York Times best-seller list. As usual, her spunky heroine, bounty hunter Stephanie Plum, prevails against the odds. Evanovich, 63, got together with TIME's Andrea Sachs and talked about about her heroine, NASCAR and New Jersey's in-your-face attitude...
...your great loves is NASCAR...