Word: nascars
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Dates: during 2000-2009
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...that every branch of the U.S. military sponsors a stock-car team, the armed services are looking to NASCAR for more than just a recruiting vehicle. Some of the techniques and equipment perfected on the tracks could easily benefit the Pentagon's trucks and aircraft. For starters, Carlson Technology, which advises teams on how to shave seconds off pit stops, and Roush Industries, which manages nine teams--including one sponsored by the Army National Guard--have shown the Army's National Automotive Center, near Detroit, how to reduce significantly the time it takes to change out the engine...
...piece of NASCAR ingenuity already deployed in Iraq: the layers of clear plastic sheets on the front of race-car windshields, which crews can quickly tear off each time oil or grit obstructs the driver's view. Similar Mylar sheets are now used on Black Hawk helicopters, whose windshields in the past had to be routinely replaced after getting pitted by desert sand. A set of layered sheets, which costs $1,100, is a lot cheaper than the $15,000 windshields. Could an invasion of flashy logos be far behind...
...ATLAS HUGGED Need to narrow the choices? E-daters this summer are flocking to a growing number of super-specialized singles sites. Bikers, smokers, Democrats, NASCAR devotees and people with sexually transmitted diseases can surf sites of their own. Even randy Ayn Rand aficionados can gather at TheAtlasphere.com to flirt over Atlas Shrugged...
...NASCAR team, and you've done a duet with Tim McGraw. Are you trying to break racial stereotypes in entertainment...
...plastic crate the size of a VCR. Perfect for hard-core gamers, maybe, but if Microsoft wanted to grow its audience, Allard knew the new Xbox had to look kinder and gentler. The goal was a design that was welcoming but not wimpy, that snagged the soccer moms and NASCAR dads and Britney girls--without losing the Halo boys...