Word: nascars
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...opponents, all veterans of previous races, include Afro-dude Machine Gun Joe (Tyrese Gibson), the neo-Nazi Pachenko (Max Ryan), an ex-NASCAR, now NAStyCAR driver named Travis (Justin Mader) and the martial-artistic 14K (Robin Shou). When they're not playing bumper cars, they're taunting one another or spitting in a rival's food - animals marking their turf. Each driver is given a navigator, a babe on loan from a nearby women's prison, and Ames's is Case (Natalie Martinez), who has pneumatic skills of her own. Sitting next to him in their two-seater Ford Mustang...
...expected casualty in the merger might be marketing: Anheuser-Busch spent an estimated $378 million on advertising in the U.S. last year. Bud's campaigns involving the Whassup Guys, the Clydesdales, NASCAR and the Superbowl have become iconic mainstays of American advertising...
...unleashed another huge wave of budget and financial cuts that the company's top executives described as a "self-help" plan designed to stave off any potential "liquidity crisis." The cutbacks appear to involve every level of GM's operations, including shedding the Hummer and decreasing its support for NASCAR. Said GM's chairman and chief executive officer Richard Wagoner: "Conditions are extremely unsettled. We're trying to protect the enterprise long-term. We're going to have to ride this out for a while...
...company's engineering and capital spending are also being cut, freezing development of new trucks and SUVs. Marketing budgets will also be trimmed, including as yet unspecified support for motorsports such as NASCAR. GM is also planning to defer a $1.7 billion payment to the special trust created last year to cover the cost of health care for retired blue-collar workers; it would also expedite the shutdown of four truck plants originally announced at the company's annual meeting in June. GM plans to raise another $4 billion to $7 billion by selling off assets like its Hummer brand...
Toyota Motor Corp. has worked hard to demonstrate how American a car company it can be. The company bought naming rights to the Toyota Arena in Houston (and the connected Toyota Tundra garage), built a truck plant deep in the heart of Texas and even joined NASCAR. Now Toyota is really behaving like its Detroit cousins: it's shedding production because of slow sales...