Word: nascars
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...Batali is becoming a brand virtually as you read this. This week he will make the rounds of morning talk shows to promote his new role as the official chef of NASCAR and his new cookbook, Mario Tailgates NASCAR Style. And just as he prepares for cooking demos and book signings at six NASCAR races this season, Batali and business partner Joseph Bastianich, 37, have begun construction on two restaurants in Las Vegas and another site in Los Angeles to be called Mozza that will house both a restaurant and a pizzeria. In July, Batali will launch 78 new items...
...engineers have made it wider and and taller, creating what the drivers call a bigger greenhouse. That could be important when the car, say, rolls onto its roof. The driver's seat has been moved 4 in. to the center, which is supposed to achieve two things: it lets NASCAR reinforce the driver's side with energy-absorbing, staggered steel plates and gives the driver more comfort. Over the years, as NASCAR began adding such safety devices as the HANS head-and-neck restraint system, the cockpit began getting cramped. Older drivers in particular were demanding their space. Says Robin...
...wider car addresses what Pemberton calls G-force spikes, known to the rest of us as the crash. "It's the amount of energy absorbed over time," he explains. The farther the driver is from the impact, the more time the energy has to dissipate. To help it along, NASCAR has added front and rear crumple zones. It is also studying the addition of more crash protection for the right front, the most frequent collision point...
...after fretting over safety, the NASCAR design team got to thinking about a more competitive race car. In the past decade, teams have spent big on making their cars aerodynamically efficient. One consequence, though, is that these cars create incredibly turbulent wakes at the longer and faster tracks. In other words, the aerodynamics have become more important than the cars, drivers and engines, and passing has become especially difficult...
Despite the modifications, NASCAR race cars will remain what they are at heart: hand-built, exquisitely tuned, 850-h.p. machines--concert grands on fat tires. And the Car of Tomorrow will pay homage to the kind of deft driving that launched the sport 58 years ago and has made it the hot sports property it is today. That's because by downplaying the aerodynamics, the design will reward racers like Stewart and Jeff Gordon, who are known for their racing skills. "It will take the sport back to where we were 10 or 12 years ago when we saw more...