Word: nascars
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...inevitably change character when thrust into the limelight. Comedy Central made remote-controlled fighting robots famous with its show Battlebots, and in doing so contributed to the rapid burnout of the sport. Snowboarders lost their counterculture mystique, and their boards are more plastered with corporate logos than your average NASCAR racer. And baseketball? Don’t even get us started. Beirut is facing the same fate. Lebanon is being slowly Westernized despite continuing political strife, and it’s character is gradually changing under the weight of French and American corporate interests. Stores from Starbucks to Zara cater...
...Mart parking lots under a huge tent, where the sponsors were waiting with all kinds of kid-friendly entertainment. It was a sensation, so much so that the championship event had to move to a bigger venue. On the water, Jacobs outfitted each boat like a NASCAR racer, to the point where the outfit became unofficially known as BASSCAR...
...winner of 2003's Bassmaster Classic--considered the Super Bowl of rod-and-reel events--is a superstar in his field (and stream). Clad in Dolce & Gabbana jeans, torso adorned with tattoos, he is helping transform competitive bass fishing into TV's next big sport, following the success of NASCAR and poker...
...Crandall Bowles. The largest home-furnishings company in North America, Springs and its 14,000 employees crank out bedding and bath products, rugs and window coverings in 30 manufacturing facilities in 13 states, Canada and Mexico. Its brand names and licenses--including Wamsutta, Springmaid, Ultrasuede, Kate Spade and NASCAR--produce annual revenues of $3 billion. Springs is proof positive that U.S. textile manufacturing is very much alive. But it would be a stretch to say it's well. According to the Bureau of Labor Statistics, the U.S. lost more than 800,000 textile jobs from 1994 to 2004-- about...
There is one way that Lohan’s character can take control of her own destiny, though. All she has to do, at film’s end, is reject her post-college job as an ESPN producer in New York City (laaaame!) and embrace NASCAR stardom. She’ll be nothing like Matt Dillon’s preening cad. No, she’ll be the kind of celebrity who uses her fame to do noble things, like wear high heels and promote sponsors with the gratuitous product-placement that saturates “Herbie...