Word: nascars
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...time of his sentencing, was given 25 years; and former Enron chief executive Jeffrey Skilling got 24 years. In April 2008, a federal judge in Colorado sentenced 72-year-old Norman Schmidt to 330 years for using money from his investment scheme to purchase properties near Aspen and eight NASCAR race cars, among other items. Similar to Madoff's scheme, Schmidt's firm would send investors fraudulent monthly statements claiming big returns on their investments and urged them to contribute more cash...
...Advertising. Today the language of advertising is dominated by the notion of impressions: how many times an advertiser can get its brand in front of a potential customer's eyeballs, whether on a billboard, a Web page or a NASCAR hood. But impressions are fleeting things, especially compared with the enduring relationships of followers. Successful businesses will have millions of Twitter followers (and will pay good money to attract them), and a whole new language of tweet-based customer interaction will evolve to keep those followers engaged: early access to new products or deals, live customer service, customer involvement...
...Crosby-Ovechkin dream duel clocked in behind both a Batman episode on the Cartoon Network (1.5 million viewers) and a Reba rerun on Lifetime (930,000). The Los Angeles Lakers-Houston Rockets NBA playoff game on ESPN, with nearly 6 million viewers, came in first. The May 9 NASCAR Sprint Cup race, a regular-season affair, drew 7.5 times as many viewers as Game 5 - an overtime thriller - shown the same night on Versus...
...They put us in this box, and we'll race like this until we kill somebody, and then they'll change it.' CARL EDWARDS, race-car driver, criticizing NASCAR for the design of the Talladega Superspeedway, after his car wrecked during the last lap of the Sprint Cup, injuring eight...
...this extensive subject would require a senior thesis, there are several intriguing facets of this unique environment worth exploring.First, there is the overwhelming variety of sports in the American mainstream—everything from the familiar-yet-unfamiliar “soccer”, to the strange netherworlds of NASCAR racing, WWE wrestling, and lacrosse. For a British student born and bred on a diet of soccer, what is most startling is the strength of the predominant, so-called “Big Three” sports, and their compatibility with one another; baseball, the oldest organized sport...