Word: nascars
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...NASCAR has not made many similar mistakes since. The nation's premiere stock-car-racing league is in the midst of a boom that has turned it into a $2 billion-a-year industry and a high-performance marketing success. In the process the sport is moving beyond its good-ol'-boy roots and finding a new audience in yuppie America. Live attendance at NASCAR Winston Cup races passed the 5 million mark last year, having more than tripled since 1980. ESPN's national television audience for NASCAR races jumped more than 30% during the same period...
...NASCAR's 10-month Winston Cup season gets under way following last weekend's Daytona 500 opener, this year's success promises to be even bigger. New speedways are under construction in Southern California and Texas, and this fall NASCAR races will be held in Suzuka, Japan. The first NASCAR Thunder retail outlet, a store that will feature NASCAR insignia clothing, souvenirs and artwork, will open in Atlanta in April. As early as September, the first NASCAR Cafe, a theme restaurant, will start serving in Myrtle Beach, South Carolina. By 1998 the association hopes to lift its sales of trinkets...
...NASCAR's hydrobenzene-powered growth reflects its success in breaking out of its traditional audience demographics: Deep South, male and working class. "Our biggest weakness in the past was that we were a regional sport, not like baseball or basketball," says Wheeler. But with close to 1 million fans vying for more than 270,000 tickets to a recent NASCAR race in Indianapolis, Indiana, and sellout crowds from Brooklyn, Michigan, to Loudon, New Hampshire, the sport has clearly moved beyond regionalism...
...SPEEDY RECOVERY NASCAR driver Ernie Irvan was given a 10% chance of surviving after a '94 crash at Michigan International Speedway. But 13 months later, he was back, driving in a race in North Carolina. Though Irvan had to wear an eyepatch to eliminate double vision, he finished sixth and said, "It felt as if I'd been doing it last week...
Support for Roy has poured in from all over the country. Newspapers and television networks throughout the country have done features on this story, and NASCAR driver Ricky Craven has dedicated his next race...