Word: nash
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Dates: during 1950-1959
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...When Nash's President George Mason decided to explore the market for a small car four years ago, he took the public in as a partner. Mason had his engineers and designers build an experimental model, the "N.X.I." (TIME, Jan. 16, 1950), then showed it around the U.S., inviting suggestions from 250,000 car buyers. This week, as the result of the partnership, President Mason brought out a small, peppy economy car, the Metropolitan...
...Conditioning. A compact, thermostat-controlled, heating-cooling-ventilating unit for automobiles was announced by Nash-Kelvinator Corp. The unit is installed under the hood and right front fender. By turning a knob, the motorist can switch on either the heating or the refrigerating element, bring in a stream of outside air warmed or cooled to the temperature set on the thermostat...
...brochures. Wrote one man on the calling card he left with a Buick folder: 'After reading the TIME article, I decided to conduct a personal sales campaign.' A telegram from one dealer in Eureka, Calif, tried flattery: 'A man in your position should definitely buy a Nash "Airflyte." ' A dealer from Indianapolis wired his direct pitch, making traditional use of the salesman's superlative: 'I herewith ask you to buy America's greatest car for value, power, economy and styling-a 1954 Chevrolet. Advise.' "A Washington, D.C. dealer resorted to two pages...
...Nash-Hudson...
...other members of the Committee, besides Bundy, are: J. Douglas Bush, professor of English; Frank M. Carpenter, professor of Entomology; Frederick B. Deknatch professor of Fine Arts; John F. Elder, associate professor of Greek and Latin; Wilbur K. Jordan, professor of History; Leonard H. Nash, assistant professor of Chemistry; Norman F. Ramsey, professor of Physics; Allen D. Sapp, Jr., instructor in Music; Burrhus F. Skinner, professor of Psychology; and Arthur Smithies, professor of Economics...