Word: nash
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...Nash is one of the most prolific of the producers, having poured out 30 specials in the past five years, as well as the upcoming Fox show Cheating Spouses and ABC's World's Deadliest Storms Caught on Tape (which will air on Feb. 18, before the final part of the Stephen King mini-series Storm of the Century). In addition, Nash--who is also developing sitcoms--has a whole new series, World's Most Amazing Videos (previously promoted as World's Scariest Videos), premiering on NBC on March 3. It's kind of like World's Funniest Videos, with...
Sitting in his office in Los Angeles, Nash, 51, and his three producers, including his daughter Robyn, 30, view extraordinarily violent and vulgar tapes. (Against all odds, shockumentaries can bring families together.) In one particularly gripping tape, a Brazilian crowd flees a fireworks display gone haywire. "That's amazing," Nash says. "Do we know if anyone got hurt?" NBC, like Fox, the network Nash usually works with, is squeamish about showing major injuries. The Brazilian scene is accepted, not only because it passes the no-maiming criterion but also because it--as Nash explains it--"tells a story." A tape...
...Nash argues (and has an award from the L.A.-based William Parker Police Foundation to prove it) that his shows consist of tiny, 1 1/2-min. morality plays--Cops redrawn for those who just don't have the attention span. But even he sometimes apologizes for his art form: "It's certainly not what I want to be my legacy, but there's an audience out there. Is it my proudest achievement? No." Perhaps it's Breaking the Magician's Code, which was the highest-rated special in Fox history...
...Nash is right about the audience. This past November, the last time Fox ran four weeks of shockumentaries against NBC's Thursday-night lineup, it beat the peacock network in males 18 to 49 and adults 18 to 34. John Miller, NBC's executive vice president of advertising, promotion and event programming, admits that he went to Nash after losing those nights. "The Fox specials are edgier than what we're going to do, but they did very well going up against our Thursday nights," he says. Moreover, an hour of shocks costs only $500,000, about a third...
...While Nash has mastered the cinema verite of violence--kids being torn into by pit bulls, head-to-head collisions of tractor trailers, elephant-on-elephant violence--Nelson's company, Termite Art Productions, has focused on grossing people out (though it also makes programs for PBS). His Busted on the Job specials highlight food employees hocking loogies into tacos and an uber-Dilbertian secretary defecating on her boss's chair. Nelson's new Busted Everywhere for Fox is more of the same. He doesn't go along with Nash's excuses about storytelling or moralizing. "We thought it was funny...