Word: nashe
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What has happened to A.M.C. so far is that in all the 23 years since it was created by the merger of Nash-Kelvinator* and Hudson Motor Car Co., the company has never been able to find a secure niche in the auto market. It prospered in the late 1950s by bringing out the first U.S. compact, the Rambler, but then lost much of its market share when General Motors, Ford and Chrysler started making compacts too. In the mid-1960s it tried to compete against the Big Three by offering a wider range of car sizes and lost disastrously...
...Nash-Kelvinator's predecessor, Thomas B. Jeffery Co., was founded in 1902, so A.M.C. can technically claim to be 75 years...
...exception as they struggled to report this week's cover story on the Big Freeze. Typical of the survival gear sported by many Americans to meet this challenge was that of two Chicago staffers: Bureau Chief Benjamin Cate, who wore his full ski regalia, and Correspondent Madeleine Nash, who donned suddenly fashionable long Johns and a quilted down jacket...
...worst coming back when you know what you're going to be facing--and what you're missing," Richard Nash '80 said. "There's no dad or girlfriend here, not even a decent pizza...
Huzzahs for Nash, Fellini's Roma for Clive...