Word: nassaur
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Wide-shouldered, hairy-chested William Nassaur, whose Courtley, Ltd. shaving soaps, lotions, talcs, and bubble baths had already deodorized and sweetened thousands of U.S. males, got set last week to waft his perfume worldwide...
...family-owned company had just been bought (for "several million") by William R. Warner & Co., Inc., a giant combine of a dozen-odd drug and cosmetic firms (including Richard Hudnut, operator of the DuBarry Success Schools). The deal left Nassaur with full operating control of Courtley, gave him access to Warner's 61 foreign outlets...
...Already Nassaur has 1) set up Courtley production in Hudnut's Toronto plant, 2) swelled his advertising budget 400%, 3) concocted a new goo for the new market-a shampoo which, in a pinch, can also be used as shaving cream or soap...
Before he got deep into the smelling game, 42-year-old Bill Nassaur, Denver-born-&-bred son of a Syrian importer made egg beaters, clothes hangers, and lids for syrup and cream pitchers. His father and brother were experimenting with toiletries for men, and it was Bill who got the golden idea that packaging was all-important. He dressed the Nassaur elixirs in regal flagons of porcelain and richly colored glass, introduced them in 1937 through tony shops and department stores...
...reason Bill Nassaur sells so many people is that he has thoroughly sold himself. His own favorite essence is "Cuir de Russe" (Russian leather). He likes to sprinkle it on his handkerchief and under his arms...
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