Word: nassif
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Clorox's entry into this blossoming segment has created somewhat conflicting reactions. Rivals think the giant will make the category, not take it. "It's good news for us. Clorox can help educate the market," says Monica Nassif, founder of the Mrs. Meyer's Clean Day brand. She also thinks the company will help expand the availability of eco-friendly ingredients, like plant-based surfactants, from suppliers...
...pending disaster" says Tom Nassif, president and CEO of Western Growers, which represents 3,000 farmers that grow, pack, and ship half of the nation's fresh fruit, vegetables and nuts. Already, he says, California's Central San Joaquin Valley is missing about 70,000 of the workers it needs. Growers worry that the lack of manpower will next hit the $1 billion winter lettuce crop in the border region between California's Imperial Valley and the Yuma Valley in Arizona...
...Whatever the cause, Nassif, a former U.S. ambassador to Morocco, is using the crisis to lobby for an emergency waiver that would allow undocumented immigrants to work during the current season. (Congress won't begin to look at any legislative remedies until later this fall, too late for this year's harvest.) "The President, the Administration, and the U.S. Congress have the ability to fix this," Nassif says. "They just have to believe that there is a pending crisis...
...Critics have accused the big growers, like those in Nassif's organization, of exaggerating worker shortages to prevent tougher enforcement of immigration laws. But Manuel Cunha, Jr., president of the Nisei Farmers League in Fresno, Calif., whose organization represents 1,000 small farmers, says this year's shortage is real, and likely to affect much more than the Central San Joaquin Valley. Winter lettuce, broccoli, and other crops could be next, then the large-scale agricultural producers in Texas and Florida, not to mention hotels, slaughterhouses and restaurants. "Businesses across the country depend on unauthorized foreign labor," Cunha says. "Congress...
...late 1999 Nassif launched the Caldrea line of cleansers, with multilayered fragrances like lavender-pine and green tea--patchouli. A little over a year later, she added the Mrs. Meyer's clean day brand, which features single-note aromas. (Mrs. Meyer is the real name of her thrifty, no-nonsense mother.) The products are sold mostly at specialty shops like the Container Store, high-end grocery stores like Whole Foods Market and other upscale locales. Nassif's company also produces the Essential Oil Collection of cleaning products for the catalog retailer Williams-Sonoma. Overall company revenue has doubled annually...