Word: nast
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Dates: during 1940-1949
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...author (The Treasurer's Report; After 1903, What?) and cinemono-loguist (Love Life of a Polyp; How to Sleep), diffident Bob Benchley got a diffident start with the Curtis Publishing Co. ("They stayed in Philadelphia in their small way, and I went to Boston"). He managing-edited Conde Nast's brilliant Vanity Fair, wrote drama criticism for the old Life and the New Yorker. Though no mean cracksman ("I've got to get out of these wet clothes and into a dry martini"), he shunned the out-&-out gag, preferred to get his laughs while puttering among...
With these, Publisher Grammer has emerged as something of a teenagers' Condá Nast. Pic's new format may do as much for him in the young men's field...
...Civil War, largest section of the show, included less heroic action, simpler scenes of soldier life. There were Civil War paintings by William Morris Hunt, Eastman Johnson, George Caleb Bingham, Thomas Nast, Winslow Homer. Eastman Johnson's A Ride for Liberty showed Negro slaves galloping to sanctuary in the Union lines. Of A Ride, Painter Johnson wrote: "A veritable incident . . . seen by myself at Centreville, on the morning of McClellan's advance." Most of the Civil War pictures bore out a remark once made by Ulysses S. Grant to a contemporary war artist...
Smart, promotion-minded Condé Nast bought the magazine in 1909 with money saved as Collier's advertising director, made it a semimonthly. His simple advertisingman's formula: bring together people who want to buy something and people who want to sell. That the formula was successful is evident in the roll call of Condé Nast products. Today C. N. Publications mothers, besides Vogue, House & Garden, Glamour (fashions for the younger set), British Vogue, the Vogue Pattern Book, Vogue patterns, Hollywood patterns. A French edition was suspended in 1940 when the Germans got within gunshot of Paris...
Posies for Horses. Since Condé Nast's death last year, C. N.'s president and publisher has been polished, handsome, Russian-born Iva Sergei Voidato ("Pat") Patcévitch, 43, onetime Wall Street analyst and a smart business operator with the Nast promotional flair...