Word: nast
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Dates: during 1950-1959
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...wedding anniversary, he had a good basis to go on-Mitzie, a delicate wisp of a woman (5 ft., 76 Ibs.) who likes to wear originals by Dior and Givenchy, still has a high interest in high fashion. Last week Sam came home with just the right present: Conde Nast Publications Inc., publishers of the haute couture Vogue (circ. 415,258), House & Garden (circ. 576,196), and their svelte siblings Glamour (circ. 668,062) and Bride's Magazine (circ. 169,902). Grins Newhouse: "I thought Mitzie would get a thrill...
...Fashion, Same Formula. To land Mitzie her prize present, Sam ("Mr. S.I.") Newhouse operated in the same forthright fashion that he has used for four decades to collect an unusual group of 14 newspapers and five TV and radio stations. Just a fortnight ago, Newhouse heard that Condé Nast President and Publisher Iva Sergei ("Pat") Voidato-Patcévitch, 58, was willing to sell his option to buy controlling interest in the company, which he got last fall from Britain's Amalgamated Press. Hard hit by recession cutbacks in ads, Condé Nast Publications lost $534,528 last...
...Paris means more money spent. So fashion-bent have sewing women become that patternmakers have all but junked the simple housedress designs that used to be their bread and butter. What more and more women want is the kind of high-fashion Vogue patterns long sold by Conde Nast. The originals would cost perhaps $600, but-almost any woman can copy them for the cost of a $3 pattern and $50 worth of fine fabric (Vogue patterns even supply a Paris label...
Shortly after Nast made her editor in chief in 1914. Edna Chase scored one of Vogue's biggest coups. World War I cut off the U.S. from style-setting Paris designers. To clothe fashion's nakedness, she assembled New York society for America's first fashion show, using clothes by a handful of neglected American designers. The fashion show, which became a national institution after the war, and the slick pages of Vogue, showing only what Edna Chase deemed acceptable, remade the nation's clothing industry. American manufacturers suddenly discovered a healthy market for mass-produced...
...America-steel and concrete as well as female. During World War II, Vogue sent off reporters to the battlefronts, later grimly printed atrocity pictures of Buchenwald. "Edna Chase wanted her readers to be able to pick up Vogue and see the world they lived in," explained Condeé Nast President Patcevitch...