Word: nast
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Harvard, Hobbs concentrated in American History, writing his honor's thesis on the nineteenth century political cartoonist Thomas Nast. But, he says, his favorite activity while at Harvard was hanging out in the Winthrop House dining hall...
...lost Details? In fairness, it was on the critical list before Golin. Under the editorship of James Truman--now editorial director of all Conde Nast magazines--Details enjoyed early-'90s acclaim as a stylish bible of the downtown club scene. But it floundered, changing editors like Polo boxer-briefs and redefining itself constantly, most recently as a pop-culture gazette with a dash of red-blooded...
...rethinking Details, Golin and Conde Nast fatally tried to imitate Maxim without imitating Maxim. Golin, along with a crew imported from his former magazine, went counter to his sleaze-master typecasting, adding un-Maxim-like service articles on money and career. To stave off the lad mags, he also sexed up covers with screaming tag lines--NUDE YEAR'S EVE--and skin. "Yes, we had women on our cover," he says. "But for the most part, they weren't leaning forward; we weren't picking them for their breast size." (Such is the definition of classiness in guy culture today...
...fall of Details was more than a clash between tony Conde Nast culture and the ruffian lad-mag sensibility. It was a clash between rival ideas of manhood. Men's mags have slavered over women before--remember Vargas girls?--but with an affect of gentlemen's-club exclusivity. Young men turned to them as tutors in the mysteries of manhood. Today youths prefer populist outlets like Maxim and TV's The Man Show, which toast an uncomplicated guy-hood. Details, finally, didn't party hard enough...
Details will relaunch in October as a men's-fashion magazine under Conde Nast's newly acquired sister company, Fairchild, which publishes W and Jane. Meanwhile, Maxim, its circulation more than 1.6 million, is the undisputed frat-house president, and it's doubtful anyone can challenge it without embracing the mammarian flat-out. "When Mark and I were at Maxim," says erstwhile Details executive editor Bill Shapiro, "our whole mission in life was to destroy Details, to eat Details for lunch." Mission accomplished, guys...