Word: nast
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...their compact mirrors. In fact, Whitney's mix of personal service and substantial journalism has made Glamour one of the best-read women's magazines in the country, with 2.2 million readers, vs. top-selling Cosmo's 2.7 million. Glamour is the biggest moneymaker for its corporate parent, Conde Nast, and has won a number of National Magazine Awards, including two for general excellence and one for a series on managed care...
Whitney, who had planned to retire in the next few years, was stunned by Fuller's installation and distressed that she hadn't been asked for input in naming her successor. Fuller would not have been on her short list. "I told S.I. Newhouse [Conde Nast's owner] how disappointed I was in the choice," Whitney says. "I don't think Bonnie has the track record to uphold Glamour's journalistic standards, and I fear for what the magazine may lose. This is saying that only numbers matter and that women's magazines are just commodities...
Last week some media watchers speculated that Fuller's installation was provoked in part by Conde Nast CEO Steve Florio's machismo. Poaching the enemy can appear heroic. As an editor of a major women's magazine put it, "There's been so much bad press about him he had to change the dial." (Florio took a beating in a recent FORTUNE piece that accused him of atrocious management and of lying about the profitability of Conde Nast publications...
...served by blunders and feuding on the business side. In May she was given only a day's notice when a new publisher was brought in; furthermore, it was announced that the magazine's traditional independence was being curtailed and that it would be formally brought under Conde Nast's control, a move Brown opposed and one that meant she would have to deal directly with the company's bombastic president and CEO, Steve Florio...
Brown quickly refashioned the New Yorker in her own image--brainy, Anglophilic, profane and more than a little starstruck--which was probably a good match for most of the readers she was after. As former editor of Vanity Fair, she was schooled in the ways of Conde Nast Publications, the Newhouse family's high-luster group of magazines, which also include Vogue and GQ. She also understood that the New Yorker was different. Watching her try to blend the sacred and profane was one of the great journalistic pastimes of recent years. Her brain was a table-of-contents mosh...