Word: nast
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...third of all U.S. magazines are launched, the slump has become a full-fledged recession. Thus the city's small, high-profile purveyors of the trendy and transient have less control over their own destinies. Details, a chronicle of downtown marginalia, was bought by S.I. Newhouse Jr.'s Conde Nast, and will be repositioned as a more mainstream men's fashion magazine. And Spy, a satirical magazine that proclaims itself "hip, but suspicious of hip," failed in a highly publicized capital drive, although it still posts slim profits. Spy hopes to hedge its bets by moving into partnership deals...
...axiom of publishing that the first months, even years, of a new magazine's life are the most traumatic. Vanity Fair, for example, went through millions of Conde Nast dollars before its third editor, Tina Brown, found a formula for success. Thus industry observers were not surprised when ENTERTAINMENT WEEKLY, less than 16 weeks after its premiere issue, overhauled a glitzy format that both readers and advertisers found confusing. Many more eyebrows, however, were raised last week when E.W.'s founding managing editor, % Jeff Jarvis, 35, abruptly resigned, citing "creative differences" with top editorial management of the parent Time Warner...
...reported $2 million for Details, a modish magazine centered on Manhattan's avant-garde downtown club life, he visited the magazine's offices in February to explain that he was repositioning it as a fashion-oriented monthly for younger males, possibly a good description of GQ, which Conde Nast already publishes...
Whatever outsiders may say, both Brown and Wintour are securely established within the Conde Nast firmament. Each reportedly receives more than $200,000 a year, plus a $25,000 clothing allowance and plenty of pampering. During her stint in London, Wintour's husband David Shaffer, a prominent child psychiatrist, remained in New York City; the company paid for regular Concorde flights so they could visit each other. And some say Newhouse launched Traveler, Conde Nast's newest magazine, so that Brown's husband Editor Harold Evans would have something to do in New York...
Editors Tina Brown and Anna Wintour are rising stars in the Conde Nast firmament. -- Columbia gets a new journalism school dean...