Word: nast
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...second wives to older, distinguished husbands. More important, Editors Tina Brown of Vanity Fair and Anna Wintour of House & Garden are journalistic prodigies boldly imposing their visions on two venerable American magazines in the same publishing empire. Recruited by Newspaper Scion S.I. Newhouse, proprietor of the eleven Conde Nast magazines, Brown and Wintour are rising stars who may one day equal such Conde Nast legends as Diana Vreeland, formerly of Vogue, and Ruth Whitney of Glamour...
That Vanity Fair, one of the most celebrated avant-garde magazines of the 1920s, would once again be a trendsetter was exactly what Newhouse and Conde Nast Editorial Director Alexander Liberman hoped when they revived the long- defunct magazine in 1983. But after one of the most heralded debuts in recent publishing history, the new magazine collapsed under the weight of its own pretension. Eleven months and two editors later, Newhouse and Liberman hired Brown, an Oxford graduate whose spunky editing had turned around the British satirical monthly Tatler...
...named creative director of American Vogue in 1983 and editor of the British edition in 1986. In London her brusque approach to redesigning the already successful British Vogue earned her the sobriquets "nuclear Wintour" and "Wintour of our discontent." The shy editor clearly relishes power. "I'm the Conde Nast hit man," she told a friend. "I love coming in and changing magazines...
Last September the Conde Nast empire, publisher of Vanity Fair, Vogue and Gourmet, among others, spent $40 million launching the upmarket Traveler for those who prefer to go where there are civil ways and no civil wars. Under former Times of London Editor Harold Evans, Traveler (circ. 853,490) boasts of its "muscle and vision" -- ratings of not only the world's best restaurants but also the worst, stories more analytical than promotional. Evans touts his magazine's "truth in travel" policy and sniffs at competitor Travel & Leisure as "one seamless travelogue, where all headwaiters...
There are also some troubles in paradise. Lawyers for Conde Nast's Traveler will be appearing in Manhattan federal court this week to respond to a lawsuit by National Geographic's quarterly Traveler charging that the overall appearance of Evans' magazine is strikingly similar to National Geographic's publication. At Trips, Ziegler denies that hard times in the parent clothing chain will trim the magazine's sails. And industry analysts still wonder if the market can soak up so many go-go competitors -- particularly since travel- related companies put only one-fifth of their ad budgets into travel magazines...