Word: nast
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...Paris means more money spent. So fashion-bent have sewing women become that patternmakers have all but junked the simple housedress designs that used to be their bread and butter. What more and more women want is the kind of high-fashion Vogue patterns long sold by Conde Nast. The originals would cost perhaps $600, but-almost any woman can copy them for the cost of a $3 pattern and $50 worth of fine fabric (Vogue patterns even supply a Paris label...
...expansion of Vogue into self-appointed molder of the female silhouette really started in 1909 when Publisher Condeé Nast bought the magazine from the estate of its founder, Arthur Turnure...
Shortly after Nast made her editor in chief in 1914. Edna Chase scored one of Vogue's biggest coups. World War I cut off the U.S. from style-setting Paris designers. To clothe fashion's nakedness, she assembled New York society for America's first fashion show, using clothes by a handful of neglected American designers. The fashion show, which became a national institution after the war, and the slick pages of Vogue, showing only what Edna Chase deemed acceptable, remade the nation's clothing industry. American manufacturers suddenly discovered a healthy market for mass-produced...
...America-steel and concrete as well as female. During World War II, Vogue sent off reporters to the battlefronts, later grimly printed atrocity pictures of Buchenwald. "Edna Chase wanted her readers to be able to pick up Vogue and see the world they lived in," explained Condeé Nast President Patcevitch...
...major interests in a nationwide string of enterprises ranging from insurance to railroads. Multimillionaire Simon created his empire by buying undervalued companies and building them up. Convinced in 1953 that magazine publishing was being underrated as a result of TV competition, he bought stock in Curtis, McGraw-Hill, Conde Nast and McCall, decided to concentrate on McCall. Simon now controls 35% of the stock, enough to have eight men of his choice put on the 16-man board three months ago. Although Simon insists he does not have corporate control, this stock gives him what he calls "a substantial interest...