Word: natch
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Dates: during 1940-1949
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...They were 1947's chief fad everywhere. Another fad: "shorty" coats (known in some stores as "swallow tails"). In Chicago, Marshall Field's offered a shorty specialty which was going like hot cakes among teenagers: a "hot-jive jacket" of yellow plastic with such sharp legends as "Natch" and "Slick Chick" printed on it. The "slicker" days of the twenties were back...
...natch, I mean after all,' said miss Nastalthia Smythe-Heartherstone, Radcliffe '44, "these women should say what they really want. I mean, all seriousness aside, all I want is...but no, you guess...But no, silly boy...Nopesy, but you're getting warmer, but def...But no, now you've colled off again...
Chimed in ex-Wac Nastalthia Smythe-Heatherstone, Radcliffe '44, "But natch, I mean after all, I mean really. What am I supposed to do--go back to Germany to find a husband...
...woman's side of the question, Nastalthia Smythe- Heatherstone. Radcliffe '44, said, "But natch, I mean after all, especially college women. I mean really...
...promote a lipstick and nail polish called "Ultra Violet," put out by Manhattan's Revlon Products Corp. It had also been worrying over the same sort of thing for Columbia Recording Corp.'s Dinah Shore. Then several of its geniuses remembered the old song. It was a natch. Lyric writers changed the first line to 'Who will buy my ultra violets?" and substituted "fall" for "spring." Dinah Shore recorded it. Admen hastily readied a $100,000 campaign for Dinah which mentioned Revlon and a $500,000 campaign for Revlon which mentioned Dinah. Copywriters rose to inspired heights...