Word: nathanson
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Dates: during 1960-1969
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...Nathanson: You know, you can do a fantastic industrial campaign on the idea of a silent pen. Because just think of the noise level. I mean, nothing is noisier than these competitor's pens. Everybody quiet. Just listen. (He scratches first with the competitor's pen, then with a Flair...
Westbrook: That's a great line! I think we ought to pretend like we got some new colors and see what we can do with it. Nathanson: What a television color commercial it could be, with fuchsias and, oh, I don't know, you name them. You know, orchid colors. You'll get women to write letters with orchid . . . Westbrook: You could have a black pen with white ink or a white pen with black ink. Sort of an integrated pen, you know. (Laughter.) It could be called "the soul...
...Nathanson: Black paper...
...Nathanson: With blue paper...
...Nathanson: Brown ink! We present them with a whole slew of marvelous ideas. Sealskin and alligator pens...