Word: nathanson
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...which the patient is the product and the doctors are the admen. Recently, TIME Correspondent Edgar Shook sat in on a brainstorming meeting at Chicago's North Advertising Inc. The patient: Flair, a new Paper Mate pen with a nylon tip. Among the doctors: North President Don Nathanson, Creative Director Alice Westbrook, Copy Chief Bob Natkin and Copywriters Steve Lehner and Ken Hutchison. The dialogue, somewhat condensed: Natkin: We have what I think must be the first graffiti advertising campaign, which we've been running in teen-age magazines. The reason I bring this up is that...
More often, Agnon transcends the Orthodoxy of his material. In The Bridal Canopy, the Hasid Reb Yudel Nathanson, a deliberately quixotic hero, half saint, half shlemiel, sets out to beg a dowry for his daughters. The book is one long metaphor for the wandering Jew, but Agnon heroes have a disconcerting universality. "A difficult thing to grasp," says Reb Yudel, pondering war. "What satisfaction do the kings derive in sending folk of this countryside to another land and folk of another land to this countryside? What difference does it make to the Angel of Death whether he has to come...
...nontheistic, Ethical Culture has legal recognition as a religion. Its ministers, called leaders, conduct marriage and funeral services and preside at Sunday morning meetings, which blend organ preludes and thoughtful moral lectures on issues of the day. Most of them have a practical knowledge of what they speak. Jerome Nathanson, chairman of the Fraternity of Leaders, heads the New York Committee to Abolish Capital Punishment. Another leader, Algernon Black, is active in SANE and the Euthanasia Society of America...
There were also cases of confusion. The fifth inning at Northeastern Saturday is a case in point. With the bases loaded, Husky catcher Nathanson hit a lazy high fly in the general direction of centerfield. Gavin Gilmor called for it, but apparently didn't notice that the wind was carrying the ball back to the infield...
Detroit's Kelsey-Hayes Co. got ready to step up shelter production from 100 to 250 units a day. In Cincinnati, the Bendix Corp. reported a 1.000% increase in orders for its "Family Radiation Kits"-fallout-detection devices. In California's San Fernando Valley, Joseph Nathanson, a Los Angeles public relations man, gravely watched a flatbed trailer truck thunder down Sepulveda Boulevard carrying a giant, tar-coated concrete cylinder with apertures for vent pipes and doors. "It gives you a jolt, seeing that shelter going down the road," he said. "A year ago I'd have snickered...