Word: nationally
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Dates: during 1970-1979
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...farewell statement to the nation, Trudeau declared: "Wherever I am or whatever I do, I will continue to work and fight for our country." That referred to his bitter opposition to the long postponed referendum in which Quebec's Separatist Premier René Lévesque will ask for a mandate to negotiate a vaguely defined "sovereignty-association" for his province with the rest of Canada...
...world" because the company's washing machines are so well made that nobody needs to have them repaired. Whirlpool, which also produces washing machines, links craftsmanship to patriotism. Its commercials show inspirational scenes of eagles in flight, while a voice-over intones that pride of workmanship made the nation great. Even the fast-food industry is catching the trend. Wendy's touts the quality of its hamburgers instead of the industry's traditional message of "eat fast and cheap...
...many consumers are moving into a group that Stephen Frankfurt, director of creative planning for Kenyon & Eckhardt, has labeled the "maturity market." They are the folks in the 34% of U.S. households that are headed by adults aged 45 to 64. They have the highest family income in the nation. More important, they have worked hard for their wealth and do not want to waste it on tinsel. Says Frankfurt: "The maturity market is careful in spending its money. This is a market that wants to be told facts instead of buried in gimmicks. You can't put something...
Pessimistic moneymen scarcely seemed to notice some surprisingly encouraging news: U.S. consumption of oil is sharply declining. With prices rising dramatically and the nation's economy slowing, people at last are conserving energy. Gasoline consumption in October was down almost 8% from year-earlier levels; diesel and home heating oil sales were off 6.9%. Meanwhile, the Environmental Protection Agency gave permission to New England's largest power plant, the Brayton Point utility in Somerset, Mass., to conserve more oil by converting two of its four generators to burn low-sulfur coal. The energy supply picture also looked...
Using its new muscle, the agency became the nation's nanny. An FTC administrative judge challenged Pitching Star Vida Blue's pitches for drinking milk because blacks often have trouble digesting milk. The commission proposed a truth-in-menu rule that might mean, for example, that no restaurant could offer as Maryland crab any crustacean that had crawled into Delaware. The agency intensified a holy war against breakfast cereal companies; it has proposed breaking them up and banning ads for presweetened cereals from Saturday morning's TV cartoon shows. An FTC-proposed rule warned that such...