Word: nationals
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Dates: during 2000-2009
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...Central show announced that he will ask his loyal fans to donate money to the U.S. Speedskating team, whose largest commercial cash sponsor, Dutch bank DSB, just went belly-up. (Colbert snarkily referred to DSB as "Deposit Savings in Bong.") In exchange for the publicity and potential revenue, Colbert Nation logos will be stitched onto the suits of both long-track and short-track skaters during World Cup competitions before the Olympics. Right now, the long-track team is preparing for a competition in Berlin, while the short trackers are in Montreal for a meet. "We are scrambling like crazy...
...unique sponsorship opportunity, and you know what? It's going to be fun." The market price for sponsorship logos on speedskating suits is $100,000. Colbert will get a logo on the leg and hood of the long-track skaters; on the short-track athletes, the Colbert Nation mark will be stitched on the leg and chest. "A bit embarrassing that our leadership couldn't secure other sponsors three months before the Olympic Games," short-track star Apolo Ohno wrote to TIME in an e-mail. "But BIG UP's to Stephen Colbert for his willingness to help...
...last minute flick of a head on the final day of World Cup qualifiers erased those nearly three decades of anguish—and triggered euphoria across a nation embroiled in political and economic distress...
Rodolfo F. Pastor, a visiting professor of history at Harvard, understands how the identity and culture of Honduras—a nation obsessed with soccer—has evolved alongside the country’s political and economic misfortunes. Until recently, Pastor served as the Honduran Minister of Culture under President Jose Manuel Zelaya. Pastor was forced to flee the country this past summer when a military coup ousted Zelaya’s administration...
Pastor says he believes that the recent success of the Honduran soccer team has helped to unify the nation and temporarily mitigate underlying social tensions. But he also worries that politicians may exploit and manipulate the team for their own ends...