Word: naturale
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Dates: during 2000-2009
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Getting It Right If a factory farm is hell for an animal, then Bill Niman's seaside ranch in Bolinas, Calif., an hour north of San Francisco, must be heaven. The property's cliffside view over the Pacific Ocean is worth millions, but the black Angus cattle that Niman and...
One model for how the new paradigm could work is Niman Ranch, a larger operation that Bill Niman founded in the 1990s, before he left in 2007. (By his own admission, he's a better farmer than he is a businessman.) The company has knitted together hundreds of small-scale...
Other examples include the Mexican-fast-food chain Chipotle, which now sources its pork from Niman Ranch and gets its other meats and much of its beans from natural and organic sources. It's part of a commitment that Chipotle founder Steve Ells made years ago, not just because sustainable...
Of course swimmers should wear the suit that makes them go the fastest. Sport, just like life, is a complicated competition that involves technology, training, psychology and doing stupid things to impress girls. Testing untrained, naked people on their natural ability would be pointless, though I am considering pitching it...
USAGE: "Precycling is being thoughtful at the point of purchase in addition to at the point of throwing out. [It] saves precious natural resources, helps with greenhouse gas reduction and can save you money." --Minneapolis Star Tribune, Aug. 4, 2009