Word: naturale
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The directive appears on the second line of the highly circulated list of core values, pithy mantras that trip off the tongues of the company's 40,000 devoted employees. The five-item diktat begins, "We sell the highest quality natural and organic products available. We satisfy and delight our...
If the optimism of that dreamy decree seems more like something that's found in the required reading of Disney employees than those of a natural-food store, indeed, it is that very breathless, what's-around-the-next-corner excitement that Whole Foods seeks to inspire.
And at every Whole Foods store, delight comes in the form of the pervading smell of freshly ground and brewed organic coffee (Whole Foods owns the beanery), the informative and amusing handcrafted wooden signs (PARMIGIANO-REGGIANO: THIS RAW MILD CHEESE IS THE FIRST ALL-NATURAL FOOD IN ITS ORIGINAL FORM...
Chalk it up to its '70s-hippie origins that this multibillion-dollar company has, at its heart, a mission statement that is warm and fuzzy. In fact, it is that revolutionary sense of wonder and possibility, combined with industry savvy and a highly relevant message of global health and integrity...
Founded in Austin in 1980 by vegan-hippie John Mackey as a natural and organic supermarket (one of fewer than half a dozen in the nation at the time) with a staff of 19, Whole Foods has grown to encompass 181 stores in 30 states, the District of Columbia, Canada...