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Word: navistar (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...Society is still going through the shock stage," says Roy Roberts. "Some people continue to be amazed when they discover ordinary blacks who are hardworking and successful." Three months ago Navistar International used a $400,000 incentive package to lure Roberts from General Motors to become vice president and general manager of its $3 billion truck-manufacturing operation, which accounts for 75% of Navistar's revenues. He is now one of the most powerful black executives in the country. Last year, when Roberts was looking for a house in a wealthy Chicago suburb, the real estate agent asked what...

Author: /time Magazine | Title: The Black Middle Class: Between Two Worlds | 3/13/1989 | See Source »

FOOTNOTE: *The members include Brady, chairman of Dillon Read; James Cotting, chairman of Navistar International; Robert Kirby, chairman of Capital Guardian Trust; Robert Stein, chairman of Dreyfus; and John Opel, former chairman...

Author: /time Magazine | Title: Wild Bears On the Loose | 1/18/1988 | See Source »

...best-selling pizza dish sold by the Pizza Hut chain. When International Harvester decided it needed a new image, Anspach Grossman asked its computer to reel off names that suggested a "leader" with "direction and focus." Presto. Out popped "navigate" and "star," which were then combined to form Navistar...

Author: /time Magazine | Title: The Pros Who Play the Name Game | 11/3/1986 | See Source »

...merged into LTV Steel. Other conversions occur because executives are looking for a new style. Zenith Radio sought to be up-to-date by becoming Zenith Electronics. International Harvester, a truck manufacturer that was near bankruptcy two years ago, plans to change its name this year. It may become Navistar, evoking an image of starry skies instead of cornfields. A heavy truck by any other name, however, is unlikely to be sweeter...

Author: /time Magazine | Title: Marketing: Corporate Identity Crisis | 10/21/1985 | See Source »

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